The eCommerce industry has experienced one of its biggest booms since its inception.
This news has a slight caveat for online retailers – more potential sales are fantastic, but with more choices for consumers comes more competition.
With an increase in options, the expectations of consumers have also increased.
Online stores must implement creative strategies to grow traffic and boost sales to stay ahead of the game.
Below are five of the industry’s best practices to do exactly that:
- Digitize Personalization
Changes to Google’s search engines and algorithms have made it harder for retailers to get their products discovered by the right people, at the right time.
In an increasingly crowded eCommerce space, brands often end up spending a fortune on ads – and they do not always yield consistent results.
One way around that is to engage with your audience by providing a personalized experience. Use a combination of human insight and artificial intelligence to draft hyper-personalized content for your audience.
- Leverage Artificial Intelligence
Machine learning and artificial intelligence can do more than help improve SEO and make product recommendations based on previous purchases.
AI-powered technology can be leveraged to drive sales, optimize efficiency, and engage with customers. Generative AI and AI are distinctly different – and leveraging either of these technologies will depend on having a firm understanding of what each has to offer.
Do research online to find out how to gain success with artificial intelligence by using it to increase the value your brand delivers.
- eCommerce Platforms
Choosing the right eCommerce platform for your business is as crucial as building the best foundation for your house.
Your online business needs to maximize the benefits offered by different platforms by using the features and opportunities for growth.
Explore the pros and cons of some of the most popular platforms by clicking here.
- Pop-Ups
When building an email list for your online store, pop-up windows work like a charm!
The trick to an effective strategy for your website’s pop-ups is to ensure that they are not too intrusive and are only triggered after customers have been on your site for a certain amount of time – or when they click on a specific page.
Do not make your pop-up window so large that it takes over the screen, and do not try to force browsers into accepting by removing or obscuring their ability to close the window.
Most people will not give in and accept; they will quickly become an unfortunate addition to your bounce rate.
- Opt-In Checkboxes
A highly effective tactic to build your customer database for emailers is to add an opt-in checkbox to your site’s checkout process.
Checkboxes are far less intrusive than pop-ups, which means that they tend to garner more support from customers. Add an opt-in incentive, like a discount code or free delivery, to seal the deal!
To End
Do not overthink these points – often keeping it simple is the most effective way to make the biggest impact on customers.
Take your eCommerce sales to the next level by following these simple practices.
